Social Media Marketing

In today’s digital landscape, your local business isn’t just down the street, it’s right at your customers’ fingertips – on their phones, on their tablets, on their minds. But with so much social media noise, how do you make your voice heard?

That’s where we come in, your local social media dynamos, ready to turn your online presence into a vibrant hub for engagement and growth.

    Home » Services » Social Media Marketing

    What Is Social Media Marketing?

    Social media marketing (SMM) involves using social media networks like Facebook, Instagram, LinkedIn, Twitter and TikTok to promote your business. Think of social media as your virtual megaphone, amplifying your brand voice and attracting a bullhorn-loving audience. Social media marketing isn’t just about blasting out promotions on Facebook, Instagram, and LinkedIn anymore. It’s about building genuine connections with potential customers. Remember, it’s not just about selling, it’s about connecting. And in the end, those connections are what turn fleeting followers into loyal customers who champion your brand

    social media marketing graph

    What Types of Social Media Services Do We Offer?

    At Small Business Advertising Agency, we have a dedicated team of social media specialists whose only focus is social media strategy and implementation. We do this through several social media management services that establish your identity, reach the right people, and build and grow your brand.

    Social Media Content Strategy and Creation

    Social content comes in many forms. However, it’s not enough to just create any content. Social media is nothing without relevant content that cuts through the noise to reach your audience.

    Our in-house social media team members each have a content specialty, so we always deliver the highest-quality content centered around proven strategies.

    Social Listening and Community Management

    Social listening really sets the foundation for what we do. To develop the best approach to social media for your business, we need to actively listen to what social users are saying about your brand and industry as a whole. Then, we monitor mentions and trends to get useful insight that informs our content and engagement.

    Influencer Outreach and Campaign Management

    Part of social media marketing is partnering with powerful influencers who already have a loyal following. Working with these influencers will help you quickly establish credibility and brand awareness. We make strategic connections with social influencers who have the trust of your target market and ensure they follow through with the contractual elements of your campaign.

    Social Media Coverage of Live Events

    Does your business often host parties, performances, or other events? We know you’re too busy to live stream while managing and coordinating things in real-time. That’s why our social team works as an extension of your business to capture the most impactful images, videos, and important moments of the event and share them across your social media platforms while it’s fresh and relevant.

    Reporting and Trend-Watching

    Ultimately, the goal of a good social media strategy is to drive more traffic brand awareness and qualified leads to your business and help you reach your engagement goals. Everything we do is backed by data, analytics, and a comprehensive review of monthly active users. We analyze which posts deliver results and create social media campaigns that expand on that success.

    Get In Touch Now

    Why Is Social Media Marketing Important?

    Social media marketing offers a way to effectively promote your products or services while giving your business a level of trustworthiness that people have come to expect. When a business doesn’t have an active presence on social media, it can give a negative impression, especially to younger generations. Building a social network that involves regular engagement and unique, creative content boosts your overall business integrity.

    What Social Media Marketing Platforms Do We Manage?

    We have experience with several social media platforms that will help your business reach the right audience where they’re most active, including:

    Depending on your target demographic, we can strategize and implement social media campaigns that represent your brand and voice but are appropriate for specific social media channels. We also stay on top of platform trends and make sure you’re part of important conversations in your industry.

    What Are the Benefits of Social Media Marketing?

    There are several benefits to doing social media marketing the right way, including

    • Growing brand awareness and conversations around your brand
    • Developing a brand voice with a direct outlet to tell your own story and connecting with your customers
    • Creating different types of content to boost interest and engagement
    • Promoting your products or services in a cost-effective way
    • Driving traffic to your website and enhancing your SEO strategy
    • Building customer and brand loyalty with an engaged following
    • Connecting with potential collaborators and business partners
    • Collecting data about your audience to help with future campaigns
    • Gathering competitive analysis data for better competitor research
    social media graphic

    If done in tandem with SEO and Paid Advertising campaigns, social media marketing can also help with these marketing efforts. To learn more about digital marketing strategies and how our social media marketing company can help grow your business, contact Small Business Advertising Agency for a free consultation.

    See How our industry-leading marketing team can help your business

    Get In Touch Now
    social media graphic showing icons and a city skyline

    When Should You Hire a Social Media Agency?

    Is there an advantage of social media professionals handling your platforms? The truth is that developing a successful social media marketing strategy and implementing it takes a significant amount of time and effort. We understand that you have a business to run and don’t always have time to manage your own social media.

    A social media agency can handle everything from community engagement and content creation to influencer outreach and campaign management—all of which are the most time-consuming parts of social media for businesses.

    When you’re finding it challenging to keep up with your social media goals or haven’t made much progress with your efforts, it’s time to consider working with professionals to unlock the full potential of this incredibly versatile outlet.

    Why Work With the Small Business Advertising Agency?

    When you work with Small Business Advertising Agency, you essentially add an entire social media department to your business that focuses exclusively on your social goals. Our approach involves these steps:

    1. Strategy – Create, schedule, and monitor content on multiple social platforms with continued testing to understand what engages your audience most
    2. Creative – Capture images or videos on-site every month for social material with the creation and testing of content to ensure continued performance improvements
    3. Planning – Develop a robust content calendar of approved social posts
    4. Tracking – Create accurate and transparent custom social media metrics reports
    5. Results – Use detailed analysis of data and reporting to shape future social strategies

    Our goal is to work seamlessly with your team to ensure we authentically represent you and all aspects of your brand.

    Social Media Marketing Agency

    Are you wondering, “Is there a social media marketing agency near me?” Our full-service digital marketing agency offers everything you need to build a strong social media presence that drives traffic and sales while promoting your brand. We work with local and national clients to help achieve their goals.