Search Engine Optimization (SEO)

SEO is all about making your business more visible to people who are searching on the internet for the products you sell, the services you offer, or the content you create. The SEO strategies we craft will help you get more visibility to the users who matter most to your business.

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    How to Measure SEO Results

     

    Here are a few of the metrics we look at regularly to help determine if an SEO campaign is working as it should: 

    • Organic traffic 
    • keyword rankings 
    • SERP visibility 
    • click-through rate 
    • backlinks 
    • page speed 
    • time spent on page 
    • Goal Completions
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    SEO Services

    Local SEO 

    Local SEO is vital for any brick-and-mortar business that wants to attract more local customers. Local search results, including Google Maps rankings, are vital to draw foot traffic and get phone calls from local customers. SBA Inc can help your business get more visibility for users searching for what you offer near them.

    SEO Audit

    An SEO audit provides a detailed analysis of a website’s overall health and performance. The scope of an SEO audit can range from a top-level assessment of an entire website to a granular report that covers specific areas of the site, such as a single landing page, menu navigation, blog posts, or eCommerce product pages. It can also help identify issues that may have already caused a drop in traffic or rankings and opportunities for improvement. 

    On-Page SEO

    On-page SEO (also called on-site SEO) is the practice of improving a website’s search engine rankings and generating organic traffic through webpage optimization. This includes optimizing various page elements such as headlines, HTML tags (title, meta, and header), and images. To achieve top rankings, it’s also essential to ensure your website displays a high level of experience, expertise, authority, and trustworthiness (E-E-A-T).

    SEO Content Writing

    SEO content adds value, authority, and credibility to a website. Types of SEO content include landing pages (FAQ pages, location pages, service pages, resource pages, etc.), blog posts, “how-to” guides, product descriptions, eBooks, and white papers. High-quality SEO content should be easy to understand, formatted for quick reading, and include target keywords. Content should also be updated regularly so that search engines can continue to index it.

    Technical SEO

    Technical SEO refers to the technical aspects of a website, such as site speed, mobile-friendliness, site architecture, crawlability, and site security. A solid technical foundation is essential for maximizing your search engine rankings and preventing your site from ranking higher in results. Most websites experience performance issues due to code issues or heavy images, so it’s important to have a trained development team to identify and resolve these issues.

    Link Building

    Link building is acquiring links from other authoritative websites to your website. Backlinks play a key role in helping search engines determine which websites are the most relevant to their users’ queries. The quantity and quality of your backlinks can significantly impact your overall ranking on Google and other search engines. Some strategies for gaining quality backlinks include guest blogging, getting local citations, and engaging with influencers in your industry.

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    The Importance of Local SEO 

    • Targeted Traffic: Local SEO attracts potential customers who are already interested in what you offer. They’re not just browsing the internet; they’re actively searching for businesses like yours nearby. This translates to higher conversion rates and more foot traffic through your door.
    • Level Playing Field: Even small businesses can compete with big chains thanks to local SEO. By optimizing your website and online listings for local searches, you can appear right alongside industry giants in Google Maps and search results.
    • Build Brand Authority: Establishing yourself as a local leader in your industry builds trust and credibility with potential customers. They’ll see your business pop up again and again in their online searches, solidifying your position as the go-to option in town.
    • Cost-Effective Marketing: Compared to traditional advertising, local SEO offers a more cost-effective way to reach your target audience. It’s an investment that keeps on giving, attracting new customers without breaking the bank.

    Local SEO helps you bridge the gap between the online world and your physical storefront, turning curious searchers into loyal customers. So, don’t underestimate the power of local SEO – it’s the key to unlocking the door to local success!

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    Building an SEO Strategy That Works

    A comprehensive SEO strategy isn’t something you can build overnight. To succeed, you’ll need to take the time to fully understand your target audience and establish a strong foundation for your online presence. 

    Small Business Advertising Agency can help you evaluate your current marketing strategies and provide custom recommendations based on your unique needs and goals. Our comprehensive approach to online marketing has helped hundreds of businesses boost their sales and increase their online presence for over a decade. 

    With us, you can expect to receive the following: 

    • Keyword Research: Identifying relevant keywords that people use to search for businesses like yours in your local area.
    • On-Page Optimization: Optimizing your website content, title tags, and meta descriptions with local keywords.
    • Citations and Reviews: Building backlinks from local directories and websites, and encouraging positive customer reviews online.
    • Google My Business: Claiming and optimizing your Google My Business listing with accurate information, photos, and engaging posts.
    • Social Media Engagement: Interacting with your local community on social media platforms like Facebook and Instagram.
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    Serving Clients Nationwide  

    As a leading SEO agency , we have helped small local businesses achieve top positions in Google and other search engines through our high-quality SEO strategies, all over the United States.